YOU'RE MEANT FOR MORE THAN YOU'VE BEEN TOLD YOU CAN HAVE
This is not another branding shoot.
ICONIC is an elevated, invite-only photoshoot experience and magazine feature for female founders in the Northern Virginia and DC who are done hiding behind their businesses, done pouring into everyone but themselves, done pretending they don't want more.
Most women have a complicated relationship with being seen.
You've mastered putting in the work, getting the thing done, being behind the scenes. But being visible, fully, unapologetically visible, feels different. It asks something of you. "Is it prideful? Narcissistic? Have I earned it?"
ICONIC is where you explore that. Not by performing for the camera, but by letting it witness you. Somewhere between the planning and the last frame, something shifts: you stop bracing and start belonging in your own image. You take ownership of the success you have achieved and shine your unique light to inspire the women who will come after you.
ICONIC celebrates and empowers women across industries, backgrounds, and stages of life. Each issue will include personal journeys, insightful features, and thought-provoking perspectives, designed to connect and strengthen our Northern Virginia community.
There are many reputable publications to get your name out there. But it would be difficult to find one that puts this much care into learning who you are, drawing out the parts of you that have been hidden or left on the back burner, and creating a space for you to express your full self.
Being a guest of honor at the ICONIC luncheon
Inspiring other women and passing on your stories & lessons learned
Sharing who you are & becoming known for what you do
Exploring sides of you that may have been pushed aside or forgotten
Being seen as art and captured by an acclaimed photographer
If you're interested in:
— We've been waiting for you.
YOU’RE in the RIGHT PLACE
BOOK YOUR CALL
Maybe you've done something similar before. Paid big bucks to be included in a feature or to put your name in A SPONSORED ad. Pay-to-play that doesn't pan out feels like throwing cash into the wind.
This is not that.
This is the CONTAINER that will allow you and others to see whO YOU TRULY ARE. Being generic isn't THE safe BET YOU THINK IT IS.
Magnetize your people. Repel everyone else.
01
Book the Discovery Call
The questions in the form will qualify whether this is the right fit at the right time.
02
Design Consult to Plan Your Session
I'll take the stress out of what to wear, how to do your hair and makeup, and how to pose. We'll prepare together every step of the way.
03
Curated Collections to Make an Impact
I work with the highest quality print shops so this special experience can be remembered and looked back on for years to come.
ALL the PRETTY DETAILS
- A Design Consult with Elle Yeon
- Access to Studio Wardrobe
- Professional Hair & Makeup
- 1 Hour Fully Guided Studio Shoot
- Full-Page Feature in the ICONIC Magazine
- A 14" Fine Art Wall Portrait Piece
- Dedicated Social Media Post
- Invitation to Attend the ICONIC Luncheon
EVERYONE WHO PARTICIPATES GETS:
Frequently asked questions
WHERE WILL THIS BE SHOT?
At the Cotelier, my private studio space located in Old Town Fairfax, VA. After booking your discovery call, we can shoot in as little as a week.
WHEN IS THE LUNCHEON?
Tentatively February 2027, details will be shared as available.
WHAT'S THE INVESTMENT?
The standard package starts at $700, with add-ons available. These special rates are for the first edition only.
What DO I wear?
We will discuss during the design consult so that you are fully prepared. I will send you a style guide ahead of the meeting for you to review and ask questions.
WHEN DOES THE MAGAZINE COME OUT?
This special edition is projected to drop January 2026.
Is thIS FOR BUSINESS OR PERSONAL?
This experience is for business owners to be seen as the multi-faceted women that they are, and the photoshoots include a branding aspect.
