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Branding

Branding Imagery for a Physical Wellness & Health Business

Two women looking at each other one is a therapist the other is a patient learning how to use a rubber ball

Turning my photography studio into a physical wellness office was easier than I had anticipated. The clean walls, the cement floor, the portable backdrops, everything I had designed when I renovated the space came into play, showing the versatility of my interior choices.

Pelvic floor PT is intimate, trust-dependent care. The visual language had to reflect that, without reading clinical-cold, without looking like a stock photo set, and without underselling the expertise behind it. Two practitioners. A distinct patient demographic. Props that require context to not look alarming. Real interactions, not posed ones.


The goal wasn’t just pretty photos. It was a visual library she could pull from for her website relaunch, her advertising, and every piece of content she’d produce for the next year.

And the client came ready with boxes full of props, multiple outfits, therapy tools, and even their signage to complete the transformation. With the raw materials set before me, keeping in mind her goals for the shoot, creating little vignettes and action shots came together effortlessly.

“She was able to take my vision and turn it into a reality. I was blown away by her timely communication, her professionalism, and with the final product. These photos were worth every penny.”

We captured a full visual system. Website and ad-ready. Built to carry her practice, not just her next post.

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BEHIND THE LENS

Hi, I'm Elle.

I'm an editorial branding photographer and brand strategist based in Old Town Fairfax, Virginia, known for work that positions established women as the authority they've already become. I serve female founders, executives, and personal brand builders across the DMV and nationally through The Cotelier — a private studio built for women whose business has outgrown their visual presence.

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Two women looking at each other one is a therapist the other is a patient learning how to use a rubber ball

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